The European Experience
Top 10 places in Madrid & Barcelona
While you are visiting Spain, take the opportunity to explore two of Europe’s most dynamic cities. This selection of experiences complements the event program, offering moments to connect, unwind, and be inspired. From historic streets to Mediterranean sunsets, each step reflects the rhythm and diversity of modern European life.
1. Welcome to Madrid – Rooftops & First Impressions
Arrive in Madrid and ease into the city with a curated rooftop welcome experience. As the sun sets over Gran Vía and the historic center, guests enjoy Spanish wines, seasonal tapas, and relaxed networking. A perfect first contact with the city’s vibrant energy, elegant rhythm, and unmistakable European character.
2. Historic Madrid Walk & Cultural Icons
Discover Madrid’s history through a guided walk across its most emblematic landmarks. From Puerta del Sol to Plaza Mayor and the Royal Palace, this experience connects centuries of tradition with today’s dynamic urban life, offering context, storytelling, and a deeper appreciation of Spain’s political, cultural, and social heritage.
3. Gastronomy, the Madrid Way
Madrid’s culinary scene blends authenticity with innovation. Guests will experience Spanish gastronomy through curated dining, combining traditional flavors with modern techniques. From refined tasting menus to vibrant local taverns, food becomes a social connector—ideal for strengthening relationships and enjoying Spain’s celebrated lifestyle around the table.
4. Art, Innovation & Inspiration
Explore how art and innovation intersect in Madrid. A private visit to one of the city’s leading cultural institutions offers inspiration beyond the business setting. Surrounded by masterpieces and contemporary ideas, guests are invited to reflect on creativity, leadership, and the role of culture in shaping forward-thinking organizations.
5. Flamenco & Night Culture
Experience flamenco in an intimate, authentic setting. More than music and dance, flamenco is a powerful cultural expression of emotion, discipline, and storytelling. The evening offers a deeper understanding of Spanish identity, paired with a vibrant night atmosphere that reflects Madrid’s reputation as a city that truly comes alive after dark.
6. High-Speed Transition to Barcelona
Continue the journey with a seamless high-speed train transfer to Barcelona. Comfortable, efficient, and distinctly European, the experience highlights Spain’s advanced infrastructure and sustainability focus. The transition becomes part of the experience—connecting two major economic and cultural hubs while enjoying scenic landscapes along the Mediterranean corridor.
7. Barcelona Architecture & Mediterranean Spirit
Barcelona welcomes guests with bold architecture and coastal energy. A curated exploration of Gaudí’s iconic works and modernist avenues reveals a city driven by creativity and vision. The Mediterranean atmosphere, combined with architectural excellence, creates a unique setting where innovation, design, and lifestyle naturally converge.
8. Mediterranean Cuisine & Coastal Living
Dining in Barcelona is shaped by the sea. Guests enjoy fresh Mediterranean cuisine in carefully selected venues near the coastline. The relaxed pace, open spaces, and shared plates encourage meaningful conversations, blending professional dialogue with the easy elegance of coastal living that defines Barcelona’s global appeal.
9. Creativity, Tech & Urban Lifestyle
Explore Barcelona’s innovation ecosystem, where technology, design, and entrepreneurship coexist. From creative districts to urban innovation hubs, this experience showcases how the city attracts global talent and forward-thinking companies. It’s a firsthand look at how lifestyle, sustainability, and business growth align in modern European cities.
10. Farewell by the Sea
Conclude the experience with a sunset gathering by the Mediterranean. In a relaxed yet elegant setting, guests reconnect, reflect, and celebrate the journey. The moment captures the spirit of the event—European, human, and future-focused—leaving participants with lasting connections and a memorable sense of place.
